Market Transformation Programs
Market Transformation programs promote the manufacture, purchase, and use of energy-efficient technologies through customer, manufacturer, and installer education, incentives, rebates, and tax credits. The goals of these programs are to overcome market barriers to the adoption of energy efficient technologies. APPRISE conducts research and evaluation of market transformation programs, including baseline documentation, implementation evaluation, assessment of the energy usage impacts, and evaluation of free ridership and spillover effects.
Market Transformation Program Evaluation Activities
- Process Evaluation includes reviews of program procedures; interviews with program staff, contractors, and trade allies; evaluation of program materials; and evaluation of training protocols.
- Impact Evaluation involves estimation of the impact of services and measures on customer usage, utility demand, and the savings-to-investment ratio. The impact evaluation also assesses the impact of the program on market penetration of energy efficient technologies.
- Survey Research includes program administrator, contractor, and customer surveys. Baseline customer surveys may document pre-program awareness and use of energy efficient technologies. Follow-up customer surveys may document changes in knowledge and use of energy efficient technologies and satisfaction with program services and benefits.
- Data Tracking includes analysis of data system needs, reviews of existing program data management systems, and recommendations for improvements to existing data systems to facilitate program management, reporting, operations, and evaluation.
- Needs Assessment includes analysis of utility and public-use data to determine the savings potential from proposed or planned market transformation programs.
- Performance Measurement includes development and measurement of indices that correspond to program goals and objectives. For example, the indices may include number of program participants, change in awareness and use of particular energy efficient technologies, or percentage reduction in energy usage.
- Economic Analysis is the measurement of the program’s impact on the economic activity in the state, region, or nation. Energy efficiency investments may have a greater impact on economic activity than other potential investments because they are labor intensive, and a large portion of the expenditures are made within the local area. We use economic multipliers and program expenditures to estimate the economic impact of the program in the geographic area of interest.
APPRISE Market Transformation Program Research and Evaluation
The Connecticut Small Business Energy Advantage (SBEA) Program provides energy-saving services for small commercial and industrial customers. APPRISE worked with KEMA on this evaluation research and developed a better understanding of how the program can reach a broader and wider set of customers.
The Data Mining Research included analysis of the program database and the eligible customer database. This research assessed which market sectors are highly represented among the SBEA participants over the last five years, which sectors are underrepresented and which are missing; determined how the market sector distribution of program participants compares to those of nonparticipants; characterized the mix of measures installed in the program; and explored predicted savings by sector.
The Low-Income and Limited English Study explored how to increase participation by small business owners who are low-income or have limited English fluency. The study contacted organizations in the state who work with these types of small businesses, characterized the businesses and assessed eligibility for the program, and determined whether the organizations were willing to facilitate participation of these businesses in the SBEA.
NYSERDA’s New Construction Program provides non-residential customers with technical assistance services and capital-cost incentives for implementing energy efficiency improvements in new construction or in substantially renovated buildings. The technical assistance provides cost-shared analysis to customers and their design teams (Architecture and Engineering firms) to identify energy efficiency opportunities for their projects. The program is designed to encourage the incorporation of energy efficiency, renewable energy, and green building features in the design, construction, and operation of commercial, industrial, and institutional buildings.
APPRISE conducted survey research to support NYSERDA’s market characterization research for the New Construction Program (NCP) in 2008. This research gathered information from participating and non-participating building owners and participating and non-participating architecture and engineering firms to assess their views, experiences, and perceptions on a variety of topics related to program participation.
APPRISE conducted surveys in 2011 with non-participating building owners and design firms to assess awareness of NYSERDA’s program offerings and energy efficiency measures in the non-residential new construction sector in New York State, to develop baseline data for non-residential new construction in New York State, and to assess non-participant spillover effects of the New Construction Program.